Szókincs fejlesztés: New Logo for FC Barcelona
According to the most recent list released by Forbes, FC Barcelona currently ranks as the world’s fourth most valuable sports team. As such, it’s a safe bet to assume that Barcelona’s iconic crest is easily recognizable and not really ripe for any sort of major change. There’s an old saying that you shouldn’t fix something that isn’t broken and that definitely applies to FC Barcelona’s logo.
Still, it appears that Barça have decided to be proactive instead of reactive and have gone ahead and updated their crest for the foreseeable future. The club recently revealed their new logo for the 2019-20 season and beyond and while their tweaks are slight at best, they’re still indicative of a club that realizes just how iconic of a visual identity that they currently have on their hands.
The biggest change is obviously the removal of “FCB” from the entire crest. The club’s initials have been prominently displayed front-and-center on the crest for just over a century of time. However, the club may have felt that it has evolved beyond having to display their initials on their crest. Instead, the club has recognized that the symbol that has adorned their shirts for the vast majority of their existence has evolved into something that is instantly recognizable without having to place the initials on the crest as well. It’s a smart move that helps to streamline the entire look of the crest.
This latest move is an example of how logo modernization when it comes to soccer logos is how it’s supposed to be done. There was no need for a major change here and this will not affect the club’s visual identity in a major way. Instead, it’ll be used as a positive supplement to whatever kit that the club will be outfitted in in the future and that is a good thing.
It’s in stark contrast to some of the changes that we’ve seen recently among big European clubs — both positive and negative. Manchester City updated their crest in late 2015 ahead of the 2016 season and it was an example of what happens when you take the best parts of fan feedback and use it in a positive manner.
Meanwhile, Juventus FC’s latest change was not exactly well-received and could have been seen as a bit of a slip-up from Italy’s biggest football club. You can modernize your look without going too far into the future and it appears that Juventus did just that when they updated from a crest that was seemingly well-suited for the current time.
Fortunately for FC Barcelona, it appears that they have avoided that particular pitfall when it comes to their update. It was a small but major tweak that still ensures that their look going forward will be consistent to the visual identity that they have spent the better part of a century trying to build up. Barça have had a strong look for a very long time and this only serves to boost that look.
most recent – legfrissebb
crest – címer
recognizable – felismerhető
ripe for – rászorulni
indicative – sejtető
prominently – kiemelkedően
vast majority – túlnyomó többségében
to streamline – korszerűsíteni
in stark contrast – erősen ellentétben áll
pitfall – verem